Ruben Hoeke started playing the guitar at age fourteen. His childhood dreams of being a professional Football player in the Dutch National football team soon disappeared when he heard the guitar intro to Guns 'n Roses classic 'Sweet Child O' Mine'. That’s when he realized what he wanted to be. Inspired by this haunting guitar riff, he decided to trade his football for a guitar. It took about six guitar lessons to find out that he would be better off learning to play by listening to records.